Blog

Playbooks, not posts.

Practical writing on what is actually working in Indian digital marketing in 2026 — from the desk of operators who run paid media, content, and brand for D2C founders every week.

Paid Media12 Apr 2026 · 9 min read

How to Set Meta Ads ROAS Targets in 2026 (India D2C Playbook)

Most D2C founders pick a ROAS target by gut feel — 3x, 4x, "as high as possible". Here is the actual math: how to back-solve a target ROAS from your AOV, contribution margin, and CAC payback window.

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Content & Social28 Mar 2026 · 8 min read

Instagram Reels Strategy for D2C Brands in India (2026)

Most reels strategies are content calendars dressed up in jargon. This one is built around the only metric that matters for a D2C brand: revenue per reel. Here is how we get there.

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Pricing & Engagement14 Feb 2026 · 10 min read

What a Digital Marketing Agency Actually Costs in India (2026)

The single most-asked question we get on calls: "what should this cost?" Here is the honest breakdown across freelancers, mid-market agencies, and senior shops in India in 2026.

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